Freya Williams
Freya Williams

Freya Williams is co-founder and global planning director of OgilvyEarth, advertising agency Ogilvy & Mather’s global sustainability practice. OgilvyEarth offers clients advice on how to uncover the leadership opportunity in sustainability to create cultural currency and relevance for their brands. Freya founded the practice with partner Seth Farbman in 2007 on a belief that sustainability is the biggest business opportunity of the 21st century, an ethical and business mandate.

The practice has grown quickly and is now in 15 markets worldwide. OgilvyEarth has developed a suite of tools to help clients navigate this complex space and connects clients to the intellectual capital of a global panel of inspiring sustainability thinkers. It counts among its clients Unilever, Coca-Cola, Siemens, SAP, DuPont and Kraft. Most recently OgilvyEarth created a campaign for United Nations Secretary General Ban-ki Moon to help effect a positive outcome from the climate change negotiations in Copenhagen in December 2009.

Freya has been with Ogilvy for 10 years. She joined from the prestigious WPP fellowship and has since helped develop big brand ideas for Ogilvy clients like Dove, Kodak, Kimberley Clark, AT&T Wireless and Goldman Sachs.

Freya graduated with a First in English Literature and language from the University of Nottingham. Prior to joining WPP, Freya worked as a strategy consultant for Hydra Associates, a boutique London-based media practice, defining corporate strategy for the BBC and Channel Four. She, her husband and two-year-old daughter split their time between downtown Manhattan and a cottage on the Delaware River. In her spare time works at being an environmentalist and occasionally contributes to women's magazines including Glamour and Cosmopolitan.


Other speakers:
 Paolo Chighine
 Andrew Marshall - Roberts
 Andrew Jenkins
 Magdalena Kicinska
 Peter R. White
 Cristina Simion
 Nikos Avlonas
 Juan Ramon Silva Ferrada
 Florin Vasiliu
 Yukako Kinoshita
 Andreas Beckmann
 Mircea Geoana
 Yiannis Lagos
 Robin Barnett
 Torsten G. Christen
 Laura Maanavilja
 Thomas Osburg
 Yannis Freris
 Laura Illia
 Huzaifa Khorakiwala
 Eli Roman
 Marcel Jacobs
 Adrian Raulea
 Camelia Crisan
 Nicolas Ceasar
 Scott Richard Andersen
 Monica Minoiu
 Peter Barta
Paolo Chighine

Paolo Chighine

Head of External Relations at Enel Romania

Andrew Jenkins

Andrew Jenkins

Sustainable Development Manager – Products at Aliance Boots

Andrew Marshall - Roberts

Andrew Marshall - Roberts

Head of Corporate Responsibility for Standard Life plc

Peter R. White

Peter R. White

Director for Global Sustainability at Procter and Gamble

Juan Ramon Silva Ferrada

Juan Ramon Silva Ferrada

Area General Manager of Sustainability at ACCIONA

Nikos Avlonas

Nikos Avlonas

Managing Director of the Centre for Sustainability & Excellence

Freya Williams

Freya Williams

Co-founder and global planning director of OgilvyEarth

Andreas Beckmann

Andreas Beckmann

Director at WWF Danube-Carpathian Programme   

Laura Maanavilja

Laura Maanavilja

Communication Manager at CSR Europe

Yiannis Lagos

Yiannis Lagos

Chief Operational Officer at Alexandrion Group and  Managing Partner at People First

Mircea Geoana

Mircea Geoana

Chairman of the Romanian Senate

Torsten G. Christen

Torsten G. Christen

National expert at the European Commission

Thomas Osburg

Thomas Osburg

Director Europe - Corporate Affairs for Intel Corp.

Yannis Freris

Yannis Freris

Head of Corporate Communication & Sustainable Development at Gefyra S.A.

Huzaifa Khorakiwala

Huzaifa Khorakiwala

Executive Director of Wockhardt and CEO of Wockhardt Foundation

Eli Roman

Eli Roman

Editor anchor at The Money Channel