Juan Ramon Silva Ferrada (Santiago de Chile, 1955) is Area General Manager of Sustainability in ACCIONA, the area includes responsibility over the development of policies and practices on Sustainability across the company. He shares this activity with the Direction of Digital Marketing, Web development and Internal Communications.

Before joining ACCIONA, Juan Ramón Silva was Managing Director of Signomedia, a Direct and Interactive marketing agency, at which he includes BMW, BP and Reebok Clubs amongst other in to the client’s portfolio.

Between 1997 and 2003 he was Managing Director of Click!Marketing,  a Direct and Interactive marketing agency, specialised in Cause Marketing. During this time he developed projects fro clients such as Motorola, SAP, Kimberly Clark, Norwich Union, British Life, Compaq and Loewe.

Before starting up his own agency, he was Creative Director of IC&S, a Sports Marketing Agency specialised in Promotions and Sports sponsorship, in which he worked for Johnnie Walker, Barclays, Seven Up, Ron Pampero and Kodak amongst other brands.