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1st Workshop

Managing Responsibility in Tumultuous Times: Mass-media, what part does it play within the CSR commitment?

The media sector provides news, information, stories and opinions among which are to be mentioned CSR issues as priority subjects. The role of media within the CSR context is obvious: the journalists transmit the message through their personal view and influence public opinion. But are media absolved of being socially responsible? Most CSR stories cover “green” or “blue” as primordial ways of acting and sharpening our civic duties. Being the society’s watchdog what do media play within CSR?

Key learning points:

  • Learn from media representatives actions what kind of CSR commitment is more appropriate in order to get your story prioritized
  • Learn how to be on the media side and understand their expectations
  • Explore the media CSR practices and learn from their case studies what are the most credible ways of implementing and doing CSR
Confirmed speakers:
  • Cristina Simion, Managing Director at Edipresse Group
  • Yannis Freris, Head of Corporate Communication & Sustainable Development at Gefyra S.A.
  • Elisabeta Roman, Editor anchor at the Money Channel
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