Innovation is going to take many forms as we move into the heart of eco revolution. Moreover, innovation is the driving reason that responds to important issues in terms of CSR. For example, when an oil company is urged to innovate in order to reduce the environment impact, the car company has to align its technologies to a new product, giving birth to chain reactions. Consequently, an important issue that CSR is currently exploring is the shift from value protection to value creation. What is needed in order to move towards sustainability are innovation and a change in our consumption patterns and attitude towards environment.

Key learning points:

• How you can create value and link CSR to innovation
• Ways of approaching CSR as value creation through innovation
• Why is it important to deliver sustainable value to society, employees, community and environment
• Practical ways of linking the two dimensions of CSR – value protection and value creation in order to deliver competitivenes

• Thomas Osburg, Director Europe Corporate Affairs for Intel Corp.
• Torsten Christen, National expert at the European Commision DG Employment, Social Affairs and Equal Opportunities
• Monica Minoiu, Manging Director at InCharge Managing Consulting
• Paolo Chighine, Head of External Relations at Enel Romania