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2nd Plenary

Bet on Labeling - Making the most of labeling: State your climate commitment and engage consumers

Labeling is not mandatory, but it gives you credibility when stating that your product is better for the environment. Eco-labels are market instruments designed to provide manufacturers with an incentive to produce environmental friendly products and services, while giving consumers the ability to differentiate their purchases on the basis of environmental criteria. Come and find out how you can maximize the effectiveness of eco labels and how they can affect your bottom line and reputation.

Key learning points:

  • How can you demonstrate your implication through eco labels and find out which messages work best
  • What is the difference between brand power and label power
  • Why is labeling an important strategy
  • How to involve your customers in your climate commitment
  • How can eco-labeling add Euros to your bottom line and strengthen your reputation
Confirmed speakers:
  • Florian Beranek, Senior Partner at the CSR Company
  • Andrew Jenkins, Sustainable Development Manager at Alliance Boots
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