According to public statistics, markets tumble, banks collapse and homeowners fear foreclosure. The economical crisis is with certainty one of the major challenges when corporate social responsibility efforts aren’t connected with long-term business strategy. It is also an opportunity for business leaders to prove their value and commitment. Tightening budgets, decreasing resources and prioritizing the most important issues for businesses and stakeholders might be the business case for CSR. It’s time to gather your own seeds!

Key learning points:

• What is the most appropriate approach regarding CSR activities during the global economical crisis
• Could the global economical crisis be considered an opportunity to demonstrate one’s efforts and commitment
• How can we maximize the advantage of being socially responsible during tough economic times
• Does CSR pay off?

• Mircea Geoana, Chairman of the Romanian Senate
• Nikos Avlonas, Managing Director of the Centre for Sustainability & Excellence