Communication Lesson: How do you engage the eye, the ear, as well as the heart in difficult economic times?
With few exceptions, many business leaders fail to engage all key factors in creating a relationship of trust and loyalty with their most important stakeholders, customers and their employees. Given the present conditions in which payments stagnate, the employees risk their jobs and customers think twice before buying, what can the Communication/HR department do in order to avoid panic, transmit confidence and engage customers and employees’ commitment?
Key learning points:
- Learn about appropriates ways of keeping your employees satisfied in order to develop one’s business
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Learn how you can communicate with your customers and keep them engaged and loyal to your products
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Learn how to communicate responsibly in times of crisis
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What will become mandatory - and should you focus on right now in order to protect your employees and business
Confirmed speakers:
- Laura Maanavijla, Communication Manager at CSR Europe
- Laura Illia, Assistant Professor in Corporate and Business Communication at IE Business School
- Magdalena Kicinska, Corporate Communication Leader Central Europe Public Affairs.
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