Business leaders have already envisioned the opportunities of social innovation. Companies as Cadbury who supports business action on homeless in Birmingham, Unilever’s hygiene social initiative or Nokia’s Recycling Initiative in East Africa are key parts of their community involvement and company values. Not only are these initiatives part of CSR, but they also prove to be profitable. Social innovation is strongly connected to reputation management. As recession is not only a buzz-word, but also a reality, reputation management helps companies to gain a long-running lead over their competitors. So what works for you?

Key learning points:

• Why this new market could make a shift in your consumer’s perception and add value?
• How social innovation can bring you profit
• New ways of strengthening your reputation and improve your financial performance

Confirmed speakers:

• Peter White, Director of Global Sustainability at Procter & Gamble
• Nicolas Ceasar, Head of Sustainability Consulting at Ashridge Business School
• Huzaifa Khorakiwala, Executive Director and CEO at Wockhardt Foundation
  

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