Satisfying customer’s demands and expectations was never easy. Being besieged by messages more and more tailored on green, a new need is designed for the customer – that of being responsible. What environmental issues are important to them, what works and what must be avoided at all costs? Some companies are engaging their customers on the basis of reducing their carbon footprint and making them more aware of their social responsibility. Come and learn from the most trusted names in the communication industry what your customers want and need.

Key learning points:

• Find out the importance of engagement and determine your customer’s loyalty
• How are your consumer’s attitudes evolving?
• What roles do brands play in changing your customers behavior?

Confirmed speakers:

• Andrew Marshall-Roberts, Head of Corporate Responsibility at Standard Life
• Marcel Jacobs, Environmental Strategy Officer at Office Depot
• Juan Ramon Silva Ferrada, Area General Manager Marketing and Corporate Responsibility at Acciona.
  

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