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Conference Agenda

Our first day of conference starts with a session dedicated to the unprecedented economic downturn that put to test many business leaders' creativity. Because financial crisis is a reality and it affects every single business sector, the whole conference approach is made under the necessity of finding proper solutions for these issues. This day is tailored on more interactive discussions that have the objective of exchanging opinions and creating valuable relationships between the four main actors of the society: public, private, non-governmental sectors and mass-media. The main topics are related to communicating with stakeholders, community investment, climate commitment and reputation, all approached from an innovative point of view.

CSR’09 Turning Innovation into Responsibility – First Day, October 20

8:30 – 9:00

Conference registration

9:00 – 9:15

How to twist and turn the options – artistic bite

9:15 – 10:45

The Innovation Imperative: Preserving competitiveness in times of financial turbulence – Is CSR the added value of one's business?

10:45 – 11:15

Coffee break

11:15 – 12:45

CSR: from Value Protection to Value Creation through Innovation
12:45 –13:45 Workhops
Bet on labeling: Making the most of labeling: state your climate commitment and engage consumers

Green Energy: How to enhance your reputation and bring Euros to your bottom line

13:45 – 14:45

Lunch break
14:45 – 16:00 Collaboration rooms - Dialogue and Peer discussions group

16:00 –16:30

Coffee Break

16:30 –17:30

Coaching Session


The second day keeps the same rhythm and identifies innovative solutions on social involvement, customer engagement and HR practices

CSR’09 Turning Innovation into Responsibility, Second Day October 21

8:30 – 9:00

Conference registration

9:00 - 9:15 Mastering the possibilities - motivational speech

9:15 – 10:15

Managing Commercial Operations after Recession: Are we heading towards sustainable consumption and production?

10:15 – 10:30

Coffee break

10:30 – 12:00

Managing Responsibility in tumulteous times: Mass media, what part does it play within the CSR commitment?

12:00 - 13:00

Innovative Solutions on Customer Engagement: How are companies coping with escalading customer's expectations and demands?

13:00 – 14:00

Lunch break

14:00 –15:30

Social Innovation: Engaging community from a marketing point of view

15:30 – 16:30

HR & Internal Communication: Learn how to meet the challenges of cultural diversity in the workplace

16:30 –16:45 Coffee break

16:45 – 17:45

Communication Lesson: How do you engage the eye, the ear, as well as the heart in difficult economic times?


Paolo Chighine

Paolo Chighine

Head of External Relations at Enel Romania

Andrew Jenkins

Andrew Jenkins

Sustainable Development Manager – Products at Aliance Boots

Andrew Marshall - Roberts

Andrew Marshall - Roberts

Head of Corporate Responsibility for Standard Life plc

Peter R. White

Peter R. White

Director for Global Sustainability at Procter and Gamble

Juan Ramon Silva Ferrada

Juan Ramon Silva Ferrada

Area General Manager of Sustainability at ACCIONA

Nikos Avlonas

Nikos Avlonas

Managing Director of the Centre for Sustainability & Excellence

Freya Williams

Freya Williams

Co-founder and global planning director of OgilvyEarth

Andreas Beckmann

Andreas Beckmann

Director at WWF Danube-Carpathian Programme   

Laura Maanavilja

Laura Maanavilja

Communication Manager at CSR Europe

Yiannis Lagos

Yiannis Lagos

Chief Operational Officer at Alexandrion Group and  Managing Partner at People First

Mircea Geoana

Mircea Geoana

Chairman of the Romanian Senate

Torsten G. Christen

Torsten G. Christen

National expert at the European Commission

Thomas Osburg

Thomas Osburg

Director Europe - Corporate Affairs for Intel Corp.

Yannis Freris

Yannis Freris

Head of Corporate Communication & Sustainable Development at Gefyra S.A.

Huzaifa Khorakiwala

Huzaifa Khorakiwala

Executive Director of Wockhardt and CEO of Wockhardt Foundation

Eli Roman

Eli Roman

Editor anchor at The Money Channel