Conference Agenda

Our first day of conference starts with a session dedicated to the unprecedented economic downturn that put to test many business leaders' creativity. Because financial crisis is a reality and it affects every single business sector, the whole conference approach is made under the necessity of finding proper solutions for these issues. This day is tailored on more interactive discussions that have the objective of exchanging opinions and creating valuable relationships between the four main actors of the society: public, private, non-governmental sectors and mass-media. The main topics are related to communicating with stakeholders, community investment, climate commitment and reputation, all approached from an innovative point of view.

CSR’09 Turning Innovation into Responsibility – First Day, October 20
8:30 – 9:00	Conference registration
9:00 – 9:15	How to twist and turn the options – artistic bite
9:15 – 10:45	The Innovation Imperative: Preserving competitiveness in times of financial turbulence – Is CSR the added value of one's business?
10:45 – 11:15	Coffee break
11:15 – 12:45	CSR: from Value Protection to Value Creation through Innovation
12:45 –13:45	Workhops
12:45 –13:45	Bet on labeling: Making the most of labeling: state your climate commitment and engage consumers	Green Energy: How to enhance your reputation and bring Euros to your bottom line
13:45 – 14:45	Lunch break
14:45 – 16:00	Collaboration rooms - Dialogue and Peer discussions group
16:00 –16:30	Coffee Break
16:30 –17:30	Coaching Session

The second day keeps the same rhythm and identifies innovative solutions on social involvement, customer engagement and HR practices

CSR’09 Turning Innovation into Responsibility, Second Day – October 21
8:30 – 9:00	Conference registration
9:00 - 9:15	Mastering the possibilities - motivational speech
9:15 – 10:15	Managing Commercial Operations after Recession: Are we heading towards sustainable consumption and production?
10:15 – 10:30	Coffee break
10:30 – 12:00	Managing Responsibility in tumulteous times: Mass media, what part does it play within the CSR commitment?
12:00 - 13:00	Innovative Solutions on Customer Engagement: How are companies coping with escalading customer's expectations and demands?
13:00 – 14:00	Lunch break
14:00 –15:30	Social Innovation: Engaging community from a marketing point of view
15:30 – 16:30	HR & Internal Communication: Learn how to meet the challenges of cultural diversity in the workplace
16:30 –16:45	Coffee break
16:45 – 17:45	Communication Lesson: How do you engage the eye, the ear, as well as the heart in difficult economic times?